Something exciting has been happening behind the scenes and we're over the moon to finally be able to share the launch of the brand new collection; Peacocks and Pearls, a collaboration with the amazing Laura Whitmore! 

Laura has been a loyal fan of Toolally for the last five years and has worn the brand on numerous occasions, including the 2022 Love Island finale, when she paired the bestselling Hearts & Flowers with her vintage Versace jumpsuit. 

The 23-piece collection is a modern take on design statements celebrated in the late 60s and early 70s, reminiscent of the summer music festivals and largely inspired by the women Laura grew up around. Mags Walker, Toolally's Founder and Creative Director and Laura have worked together to develop a jewellery line that echoes their mutual love of this period and having fun with the jewellery they wear. 

Here's what Laura had to say: “This is a match made in accessory heaven! As a fan and customer of Toolally, and with our shared love of retro design and music, this partnership feels truly authentic. I’ve loved designing these sentimental pieces with Mags and I hope they bring as much joy to those who wear them as we have felt creating them.”

Here are just a few of the pieces from the collection and the inspiration behind them.

The Carmel Flowers 

These earrings represent a family connection for Laura. The flower is inspired by a pattern on Laura's mum's favourite shirt from the 1970's. Keeping these earrings really simple means the focus is on the cool shape for a statement look. 

The Affirmation Bracelet 

This bracelet was created as a result of Laura's love of music, festivals, colour and positivity. With positive messages such as Hope, Hold On & Fearless, available in a range of sizes and colour combinations, they're sure to be a family favourite this festival season! 

The Peacocks

The Peacock Feather earrings and necklace combination is the perfect summer set to make a statement. Incredibly lightweight and easy to wear - your festival jewellery style, sorted! 

The Diana

The pearl pieces of the collection are inspired by Laura's dearly-loved next door neighbour, Diana, who was the epitome of elegance, rarely seen without her pearls. Diana's style will live on through this fusion of classic drop pearls and contemporary hoops paired with this beautiful choker, the star of any outfit. 

Peacocks and Pearls is the perfect culmination of retro styles, interesting colours and considered design and we're so excited to share it with you. 

Shop the whole collection here.