Toolally - Meet The Stockist - Jewella

Meet The Stockist: Jewella

Rose has always loved fashion and jewellery, now she owns jewellery boutique Jewella in Halifax stocking some wonderful brands. We caught up with Rose about all things fashion, business and Toolally!


Tell us the story behind Jewella, how did it all start?

I’ve always been obsessed with jewellery – when I was little I loved looking around jewellery shops and raiding my mum’s jewellery box! I knew I wanted to have my own business and having worked in merchandising in retail head office, opening my own jewellery shop seemed like the perfect fit. It was also ideal timing as The Piece Hall (which is a Georgian piazza in Halifax) was undergoing a regeneration project so it was the perfect location to open Jewella!

What do you like to do in your free time?

My favourite thing to do is travel, I’m going to Marrakesh next week and I’m really looking forward to seeing some of the local jewellers! I also love cooking, eating out with friends and going to gym classes.

Three things you can’t live without?

My family, my two cats and chocolate.

What are your wardrobe staples for this season?

A classic polo neck jumper, a camel coat and ankle boots.

Favourite thing about working in fashion?

It’s always exciting when the new season collections come out and I get to choose the pieces I think my customers would love.

What is your favourite account to follow on Instagram right now?

@inthefrow – for the best fashion and travel inspiration.

Favourite trend/fashion era?

Definitely the 1920s – I love the decadent art deco style, especially in jewellery.

What’s for dinner tonight?

Homemade Pasta alla Norma.

Favourite pair of Toolallys?

Art Deco Droplets in Nude and Glitter.